Our Essence

The Magniflex philosophy is founded upon four key principles: excellence in rest, the importance of wellbeing, innovation and drive, and protection of the environment. Each of these elements combine to realize our goal: offering a rest which is supremely comfortable, improves quality of life, and is in harmony with the shared environment.

Made in Italy

Company

Origins

In 1962 in a small workshop in the heart of Tuscany, Giuliano Magni created his first mattress with the understanding that the mattress was essential to good health and well-being. Inspired by his innovative ideas, Giuliano combined sophisticated craftsmanship with high quality Italian materials and began revolutionizing the world of sleep.

Since those humble beginnings, Magniflex has helped over 50 million people sleep better through the creation of mattresses and sleep accessories designed to meet the needs of comfort, relaxation and health. Our extraordinary passion for research, innovation, and design, together with state of the art production systems have led Magniflex to become a synonym for comfort and well being.

The Secret of a Good Rest, Magniflex
Magniflex Location

Magniflex Today

Today, a young and determined management team continues the development of the Magniflex brand along the road traced by our President Giuliano Magni, overseeing an entrepreneurial vision with deep Italian roots yet increasingly global footprint.

Magniflex is proud to be the largest mattress manufacturer in Italy and acclaimed as one of the most dynamic companies in Europe. We continue to strive for excellence, investing in research and development and sourcing the best technical expertise. By designing the most advanced mattresses using unique fabrics and patented materials, we are able to meet our aim of offering the highest quality of rest and maximizing customer well-being.

Magniflex in the UAE

Together with our UAE distributor, Neo-Living, we opened our first dedicated Magniflex mattress showroom in Dubai in 2006. Since then we have become the leading provider of premium spring-free mattresses in the UAE, offering the highest standard of service to our customers.

Numbers

Over 55 years of history. A 33,000 sqm facility in Prato, Italy, producing 10.000 mattresses each day. A catalogue of 170 sleep products. Present in 98 countries, with more than 4000 retail locations and 500 partner hotels worldwide. 50 million clients and counting.

Showroom

FLORENCE – TOKYO – CYPRUS – DUBAI – PRAGUE – KIEV – MILAN MANILA – SOFIA – MIAMI – BANGALORE – OSAKA – BUCAREST MOSCOW – NANJING – DONGGUAN – SHANGHAI – BEIJING SHENZHEN – SIDNEY – ROME – ABIDJAN – BELGRADE – BUDAPEST BOGOTA – MEDELLIN – ACCRA ZAGREB – SANTO DOMINGO – PUNTA DEL ESTE – BUENOS AIRES – JOHANNESBURG – CAPE TOWN

Magniflex Today
Made in Italy Label

The “Made in Italy” Label that Makes the World Dream

Italian genius and artistry have long created unique products that ensure “Made in Italy” is a guarantee of quality worldwide. Today, Magniflex is considered a flagship of the “made in Italy” label all over the world. Our clients, wherever they are, appreciate the unparalleled passion and dedication that has gone into their Magniflex mattress.

Environment

Tuscany, the land of fascination

Magniflex was born in Tuscany, a region blessed by nature, where the beauty of the landscape has always served as an inspiration. It is a type of richness that can only influence our corporate culture in a positive manner: We work in the middle of our hills and could never do anything to harm them.

Tuscany, the land of fascination
We sleep better in a better world

We sleep better in a better world

Magniflex has always worked in the name of environmental responsibility. The entire production is designed to support sustainability as demonstrated by the reduction in our CO2 emissions thanks to the use of solar photovoltaic panels.

Vacuum-sealed system, a revolution by Magniflex

In 1986 Magniflex spearheaded its worldwide expansion by patenting the revolutionary vacuum-packing system.

As the pioneer of the most innovative and practical packaging system in the mattress sector, Magniflex was able to guarantee mattress hygiene and quality in transit, and improve transport times. Just as importantly Vacuum packed mattresses required fewer vehicles for transportation resulting in less CO2 emissions.

Vacuum-sealed system, a revolution by Magniflex
Sport's World

Sport's World

International Stars Sleep on Magniflex Mattresses

Magniflex has a long history of association with sport, from the sponsorship of cycling’s Giro d’Italia in the early Eighties to today’s association with the Italian National Rugby and Football teams. The relationship we have with supreme sportsmen and sportswomen acts as an endorsement of the quality of our products.

Furthermore, as the supplier of mattresses and pillows for the Italian Olympic team and the Italian National Football Team, Magniflex exemplifies the close link that exists between quality rest and a healthy lifestyle.

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